Gregory Hall founded Virtue Cider in 2011. He is known for his 20-year tenure as brewmaster at the Goose Island Beer Company, having won 14 consecutive Great American Beer Festival medals and pioneered bourbon barrel-aged beer with Bourbon County Stout. In the spring of 2011, Hall left Goose Island and embarked on a two-month pilgrimage to study the craft of cider, touring and tasting at top cidermakers in England and France. He brought his extensive experience and innovative style to launch Virtue Cider. In 2013, Hall brought the cider making venture as close as possible to one of the United States’ best apple-growing states of Michigan and launched Virtue Cider in Fennville, Michigan.
West Michigan beer distributor
Try a New Beer Style
India Pale Ale (IPA):This style, the modern version of which has largely been formed in the US, has an intense hop flavor which was used to preserve the beer for the long voyage. India Pale Ale has a golden to copper color with a medium maltiness and body. The aroma is moderate to very strong. IPAs work especially well at cutting the heat of chili, vindaloo or Sichuan cuisine.
In the Community
Ludington Beverage is an active member of the West Michigan community.
